As attention spans become shorter and TVs become larger, capturing the attention of sports goers becomes more challenging. Our goal was to encourage in-stadium engagement via real time social media interaction during live events.
 

The solution was a custom designed digital display board positioned in the park that encouraged fan interaction through contests, team stats, feeds, fan highlights, and more throughout the game. The backend was a customized CMS that allowed the Phillies to choose from multiple animated layouts to pre-load content and curate on-the-fly posts and responses during the games.